WORKS

PRIMO

Visual Identity, Typography
Collaborator — Segev Bar
Instructor — Paula Scher
2026

PRIMO is a specialized publishing house dedicated to emerging artists. The brand identity is rooted in the concept of the "Imprimatur"—the official mark of approval given before a work is set to print. This ritual of validation serves as the starting point for our mission to produce high-quality, handmade books.

BROAD MUSEUM

Visual Identity, Typography
Instructor — Paula Scher
2026

The Broad was established by Eli and Edythe Broad as a profound legacy, offering free access to contemporary art for everyone in the heart of Downtown Los Angeles. My rebranding focuses on heightening the "thrill of a sneak peek"—the exhilarating feeling of peering into a museum vault where world-class art is curated and preserved.

HACK MANHATTAN

Visual Identity, Typography
Instructor — Paula Scher
2025

Hack Manhattan is a non-profit hakerspace dedicated to the culture of DIY and open-source hardware. The visual identity draws inspiration from the "Blue Screen of Death" (BSOD), reinterpreting system errors not as failures, but as essential steps in the creative process.

QUEST NUTRITION

Visual Identity, Packaging
Instructor — Paula Scher
2025

The goal of this rebranding was to shift Quest’s perception from a functional supplement to a lifestyle snack for the next generation. The new identity targets a younger audience who demands both nutrition and excitement.

BRYANT PARK

Visual Identity
Instructor — Paula Scher
2025

Bryant Park is one of the busiest public spaces in the world, historically revitalized through aggressive programming to reclaim it from neglect. However, its current identity—a dated mix of Copperplate and Gotham—fails to reflect its enduring elegance amidst this constant activity.

HOTTRAX

Visual Identity
2025

Hottrax, founded by Jamie Jones, is the subterranean counterpart to the major label Hot Creations. While its parent label represents the sunny side of Ibiza, Hottrax is dedicated to raw techno and deep house—the sound of the dark, packed club.

CalArts

Visual Identity
2025

CalArts is located in the suburbs, geographically isolated from the city center. I reinterpreted this isolation not as a disadvantage, but as the school’s greatest strength: a place of undistracted focus.

PPF MAGAZINE

Editorial, Identity
Instructor — Philip Dibello
2025

PPF is a magazine exploring time through the essentials of human life: food, clothing, and shelter. Each issue focuses on one of these fundamental needs—beginning with FOOD and investigates how the past, present, and future overlap and evolve within them. Through lush, surreal visuals and playful editorial choices, the magazine reflects the fluid and often unexpected connections between time and human experience.

Observations from a fixed position

Editorial
Instructor — Philip Dibello
2024

This book is designed for James Langdon’s essay, which explores perception and observation through subtle design disruptions. The mirrored cover and eye motif reflect themes of self-exploration, while each chapter introduces shifts in typography, structure, and space to echo the fluid nature of the act of looking. Layered visuals and intentional imperfections make the reading experience dynamic and immersive.

PAST, PRESENT AND FUTURE

Editorial
Instructor — Philip Dibello
2025

This project explores the Time Machine not as a sacred object, but as a direct challenge to sacred narratives — an act of imagination against the inevitability of time. The book’s cover features a snake-scale texture, referencing the biblical serpent and the forbidden knowledge of the Tree of the Knowledge of Good and Evil.  Rather than accepting time as a divine, linear order, this project questions, fragments, and plays with it.

Brain Damage: Erik Parker

Exhibition Identity, Editorial
Instructor — Philip Dibello
2024

This project reinterprets Erik Parker’s vibrant, chaotic aesthetic through the use of layered typography and bold graphics.  Rather than relying on traditional psychedelic styles, I explored new visual strategies to create a modern, reimagined psychedelia that reflects Parker’s unique energy. Designed for his Brain Damage exhibition at Kaikai Kiki Gallery, the work captures the tension between distortion and order.

TIME

Poster
Instructor — Philip Dibello
2025

While contemplating the nature of time travel, I was drawn to the myth of Icarus — not as a direct inspiration, but as a metaphor for human yearning. To me, the concept of a time machine reflects our innate desire to transcend natural limitations, even at the risk of destruction. The poster visualizes this collision of desires through fragmented scenes: war, sexuality, extinction, and mythological collapse, scattered like broken pieces of memory across space.

Rorschach Archive

Web Experience
Instructor — Anthony Zukofsky
2024

Rorschach Archive is a living collection that showcases 100 hand-painted Rorschach artworks through an interactive web experience. The site invites users to explore, archive, and create their own interpretations, blending psychological exploration with playful engagement. Clean typography and a minimal structure were used to highlight the evolving and unpredictable nature of perception.