Clock — Bo

Contact

+1)551-328-4476
bogeumjung(at)gmail.com
Instagram

Bo Jung is a graphic designer based in New York and Seoul. He is currently studying at the School of Visual Arts in New York City.

BRANDING

1. PRIMO
2. BROAD
3. HACK
4. QUEST
5. BRYANT PARK
6. HOTTRAX
7. CALARTS

EDITORIAL

1. PPF MAGAZINE
2. OFFP
3. PAST, PRESENT AND FUTURE

ETC

1. BRAIN DAMAGE : ERIK PARKER
2. TIME
3. RORSCHACH ARCHIVE

Education

School of Visual Arts
Bfa Design
2022 – 2026

Hansung Univ.
Computer Science
2017 – 2019

Experience

No Ideas
Jan 2025 – Feb 2025

Kusneuf NYC
Jul 2023 – May 2024

Republic of Korea’s Air Force
Apr 2020 – Jan 2021

Skills

Adobe Photoshop
Adobe Illustrator
Adobe After effects
Adobe Indesign
Blender
Css
Figma
Html

Awards

Graphis New Talent
Silver X 2
Honorable Mention X 3
2025

SVA Gallery Spring Show
2025

SVA EMERGE Show
2025

Language

English
Korean(Native)

Last Updated 09.10.25

WORKS

Broad Museum

Visual Identity, Branding, Typography
Instructor — Paula Scher
2026

The Broad was established by Eli and Edythe Broad as a profound legacy, offering free access to contemporary art for everyone in the heart of Downtown Los Angeles. My rebranding focuses on heightening the "thrill of a sneak peek"—the exhilarating feeling of peering into a museum vault where world-class art is curated and preserved.

The typography is a customized version of Min Sans Stencil, with softened edges and meticulously adjusted letterforms that reflect the building's iconic 32-degree tile angle. This creates a seamless visual dialogue between the identity and the museum’s architecture. The secondary color palette is inspired by the natural light that filters through the building's "veil," resulting in a collection of warm yet intensely vibrant tones that breathe life into the brand.