Primo — Bo

Contact

bogeumjung(at)gmail.com
Instagram

Bo Jung is a graphic designer based in New York and Seoul, focusing on exploring the boundary between art and commerce. A recent graduate of the School of Visual Arts, he is currently a design intern at Gretel.

IDENTITY

1. PRIMO
2. BROAD
3. HACK
4. QUEST
5. BRYANT PARK
6. HOTTRAX
7. CALARTS

EDITORIAL

1. PPF MAGAZINE
2. OFFP
3. PAST, PRESENT AND FUTURE

ETC

1. BRAIN DAMAGE : ERIK PARKER
2. TIME
3. RORSCHACH ARCHIVE

Education

School of Visual Arts
Bfa Design
2022 – 2026

Hansung Univ.
Computer Science
2017 – 2019

Experience

Gretel
Jul 2026 – Now

No Ideas
Jun 2026 – Jun 2026
Jan 2025 – Feb 2025

Kusneuf NYC
Jul 2023 – May 2024

Republic of Korea’s Air Force
Apr 2020 – Jan 2021

Skills

Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe Indesign
Blender
Figma

Awards

Young Ones TDC
Type Design, Communication Design
Type high
Silver X 1 Bronze x 1
2026

Indigo Awards
Gold X 1 Silver X 2 Bronze x 1
2026

Graphis New Talent
Silver X 2
Honorable Mention X 3
2025

SVA Gallery Spring Show
2025

SVA EMERGE Show
2025

Language

English
Korean(Native)

Last Updated 07.23.26

WORKS

PRIMO

Visual Identity, Typography
Collaborator — Segev Bar
Instructor — Paula Scher
2026

PRIMO is a specialized publishing house dedicated to emerging artists. The brand identity is rooted in the concept of the "Imprimatur"—the official mark of approval given before a work is set to print. This ritual of validation serves as the starting point for our mission to produce high-quality, limited-edition, handmade books.

To visualize this "original mark," we developed Cuneimo Display, a custom typeface inspired by Cuneiform, the world’s earliest writing system. By translating ancient wedge-shaped strokes into a modern geometric grid, the branding bridges primitive record-keeping with contemporary editorial craftsmanship.