BO JUNG




Contact

bogeumjung(at)gmail.com
Instagram


Bo Jung is a graphic designer based in New York and Seoul, focusing on exploring the boundary between art and commerce. A recent graduate of the School of Visual Arts, he is currently a design intern at Gretel.
IDENTITY

    1. PRIMO
    2. BROAD
    3. HACK
    4. QUEST
    5. BRYANT PARK
    6. HOTTRAX
    7. CALARTS

EDITORIAL

    1. PPF MAGAZINE
    2. OFFP
    3. PAST, PRESENT AND FUTURE

ETC

    1. BRAIN DAMAGE : ERIK PARKER
    2. TIME
    3. RORSCHACH ARCHIVE
CV




Education

School of Visual Arts
Bfa Design
2022 – 2026

Hansung Univ.
Computer Science
2017 – 2019
Experience 

Gretel
Jul 2026 – Now

No Ideas
Jun 2026 – Jun 2026
Jan 2025 – Feb 2025

Kusneuf NYC
Jul 2023 – May 2024

Republic of Korea’s Air Force
Apr 2020 – Jan 2021
Skills

Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe Indesign
Blender
Figma
Awards

Young Ones TDC
Type Design, Communication Design
Type high 
Silver X 1 Bronze x 1
2026

Indigo Awards
Gold X 1 Silver X 2 Bronze x 1
2026

Graphis New Talent
Silver X 2
Honorable Mention X 3
2025

SVA Gallery Spring Show
2025

SVA EMERGE Show
2025
Language

English
Korean(Native)




Last Updated 07.23.26



WORKS





BRYANT PARK
Visual Identity, Typography
Instructor — Paula Scher
2025


Bryant Park is one of the busiest public spaces in the world, historically revitalized through aggressive programming to reclaim it from neglect. However, its current identity—a dated mix of Copperplate and Gotham—fails to reflect its enduring elegance amidst this constant activity.

My goal was to create a timeless and bright identity that creates a solid foundation for the park's ever-changing events. The new logo is structurally derived from the iconic grid of the Great Lawn, symbolizing the park as a gathering place.

For typography, I moved away from generic trends and looked to the park’s architectural roots. Inspired by the Beaux-Arts style, I utilized a "French Flare" typography that captures the curvature and grace of the era. This choice not only elevates the park's brand but also establishes a seamless visual dialogue with the adjacent New York Public Library, unifying the entire block under one cohesive aesthetic.