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Contact

bogeumjung(at)gmail.com
Instagram

Bo Jung is a graphic designer based in New York and Seoul, focusing on exploring the boundary between art and commerce. A recent graduate of the School of Visual Arts, he is currently a design intern at Gretel.

IDENTITY

1. PRIMO
2. BROAD
3. HACK
4. QUEST
5. BRYANT PARK
6. HOTTRAX
7. CALARTS

EDITORIAL

1. PPF MAGAZINE
2. OFFP
3. PAST, PRESENT AND FUTURE

ETC

1. BRAIN DAMAGE: ERIK PARKER
2. TIME
3. RORSCHACH ARCHIVE

Education

School of Visual Arts
Bfa Design
2022 – 2026

Hansung Univ.
Computer Science
2017 – 2019

Experience

Gretel
Jul 2026 – Now

No Ideas
Jun 2026 – Jun 2026
Jan 2025 – Feb 2025

Kusneuf NYC
Jul 2023 – May 2024

Republic of Korea’s Air Force
Apr 2020 – Jan 2021

Skills

Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe Indesign
Blender
Figma

Awards

Young Ones TDC
Type Design, Communication Design
Type high
Silver X 1 Bronze x 1
2026

Indigo Awards
Gold X 1 Silver X 2 Bronze x 1
2026

Graphis New Talent
Silver X 2
Honorable Mention X 3
2025

SVA Gallery Spring Show
2025

SVA EMERGE Show
2025

Language

English
Korean(Native)

Last Updated 04.13.26

WORKS

Quest Nutrition

Visual Identity, Typography
Instructor — Paula Scher
2025

The goal of this rebranding was to shift Quest’s perception from a functional supplement to a lifestyle snack for the next generation. The new identity targets a younger audience who demands both nutrition and excitement.

The visual system is anchored by bold, expressive typography that communicates the brand's confidence and energy. I introduced a full-silver packaging system to create a premium, futuristic look that stands out on the shelf. This metallic base serves as a backdrop for a vibrant color spectrum, where each hue represents a specific flavor profile, proving that high protein doesn't have to be boring.